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Market entry with partners

Sucessfully launching in new markets

These local partners support you in the internationalisation of your business.  

The decision to enter a new market abroad should be well prepared. This includes an analysis of the opportunities and challenges in the respective target country, comprehensive information on the general conditions as well as insights into the intercultural peculiarities. When taking the step abroad, it is therefore helpful to have strong local partners who provide support and orientation - such as the BW_i office in China, the foreign representative offices of the State of Baden-Württemberg or the German Chambers of Commerce Abroad.  

The BW_i office in China

Our Chinese office will help you to establish your business in China in a controlled and efficient manner.

Whether you want to tap into the Chinese market gradually or set up a company there, our BW_i office in Nanjing uses its expertise, intercultural skills and many years of experience to assist small and medium-sized companies from the German Southwest with their individual projects. Our experience is founded on almost 35 years of networking and cultivating relationships with players in business and politics in Jiangsu Province and its capital city of Nanjing, one of China’s most booming regions. Our office is also the official representative office of the State of Baden-Württemberg in China.

Person to contact

Henning Vogelsang

General Manager BW_i Nanjing, China

What we can offer you:

The pool of companies – a simple way to access the market

If you are looking for a cost-effective, fast and low-risk way to have a presence in China, the pool of companies could be of interest to you. Our company pool management recruits a Chinese representative for you based on your requirements. The Chinese representative carries out tasks on your behalf in China and is assisted by BW_i China. What are the advantages of the company pool for you? You can get your business started without any lead time or any bureaucracy, as you use our office infrastructure and personnel. And if your involvement in China develops differently from planned, you can scale back your business activities or withdraw entirely at short notice. 

Our full service offering on the ground

We will tackle all linguistic, cultural and bureaucratic obstacles together with you. We can offer you various services to kick start or deepen your business involvement in China.

  •  We prepare market studies and sales analyses for you – so you know if the Chinese market is a worthwhile market for you.
  • We help you to source suppliers and cooperation partners, to find a suitable location and to establish your representative office or company.
  • We provide assistance at trade fairs and events, in arranging business meetings and planning business trips – this includes our translation and interpreting service.

Take advantage of the supports provided by BW_i and benefit from the advantages of market entry from Nanjing. The university city with over eight million inhabitants is one of the top innovation regions in China. It boasts well-educated executives and specialist staff and is just an hour-and-a-half away from Shanghai by train.

For personalised advise and a tailored offering, please get in touch directly with the office in China. More information is available at „Baden-Württemberg International Economic and Scientific Cooporation (Nanjing) Co, Ltd.“.

Partners worldwide

Foreign representative offices of Baden-Württemberg

The State of Baden-Württemberg is represented by its own foreign representative offices in the following strategically important markets: Addis Ababa (Ethiopia), Rio de Janeiro  (Brazil), Delhi / Pune (India), Tel Aviv (Israel), Kawasaki City (Japan), Johannesburg (South Africa), Abu Dhabi (United Arab Emirates), San Francisco (USA) and London (United Kingdom) . The network is being continuously expanded in order to be able to provide the best possible support to small and medium-sized enterprises in particular when they enter new markets or have specific questions or problems. On the website of the Ministry of Economic Affairs, Labour and Tourism you will find an overview of the representatives of Baden-Württemberg who will be happy to advise you on country-specific questions.

 

German Chambers of Commerce Abroad

Advice from local experts and market-oriented solutions are offered by the network of the German Chambers of Commerce Abroad (AHKs), consisting of bilateral Chambers of Commerce Abroad, delegations and representative offices of German business. The AHKs advise, support and represent German companies worldwide that want to establish or expand their business abroad. Here you will find an overview of the AHKs worldwide.