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Baden-Württemberg goes Cannes

A delegation of creatives from the southwest is travelling to this year‘s Cannes Lions International Festival of Creativity.

In 2014, Baden-Württemberg’s creative industry is again sending a delegation to France to take part in the Cannes Lions International Festival of Creativity, the well-known advertising and PR festival. Ten representatives from the areas of advertising, live communication, visual effects/animation, three-dimensional communication and film production, will be travelling to the south of France from 15 to 22 June 2014 to find out about the latest trends and make new international contacts at this most important get-together for creative specialists. Baden-Württemberg is the only federal state in Germany that is sending its own delegation to Cannes.

This year, a Baden-Württemberg delegation will be attending the festival for the third time. In 2011, a first group of six creatives from Stuttgart participated and in 2013 there were nine from all over the federal state. Baden-Württemberg International (bw-i) organises the delegation’s trip to Cannes in collaboration with MFG Filmförderung Baden-Württemberg, the Film Commission Region Stuttgart and the Netzwerk Kreativwirtschaft Baden-Württemberg, as part of bw-i’s stated mission, namely to internationalise Baden-Württemberg’s industry.

Taking its lead from the “Cannes Lions“ awarded during the festival, the delegation calls itself the “BW Lions“ and has developed its own logo and website www.bwlions.de. During the festival, the “BW Lions“ will be regularly reporting in a blog as well as via Facebook (www.facebook.com/bwlions) and Twitter in order to keep interested people informed about the latest developments. A 120-minute party with the Stuttgart DJ, Friction, is being organised by the “BW Lions“ for the 20 June 2014 on the beachfront at the French resort.

In Cannes, the “BW Lions“ function as ambassadors for Baden-Württemberg as a location for creatives. Their aim is to make the federal state known on an international scale, to network with other delegates from all over the world and thus to help further the internationalisation of the southwest’s creative industries.

For further information please vist the website www.bwlions.de.

 

 

 



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